sonic boom, inc.
project “crazy night out” mobile game  
role art director / lead artist; character designer / illustrator

in this story-driven game about succeeding in show business, the characters and their reactions to situations were what made the story compelling. the challenge was in creating over 60 unique characters in up to 4 emotional states (neutral, sad, angry, happy) without having to create a whole new asset for each state.

to save time, we managed to create lesser characters by mixing and matching components from these main characters.