mibia new media

this is a good case study of the importance of conveying meaning in your logo.


mibia new media was a company that dealt with online sales of african textiles. the color scheme of black & brown is a subtle reference to their target audience of black consumers, and it tied in to two other logos i did for them. the repeated triangular shape that forms the initials of their company are evocative of the kind of textile patterns one would see in the types of pieces that they sold, yet it also suggested the “new media” aspect of the equation by referencing the absolute precision of the shapes that only a computer could create.
this is their old logo. it said nothing at all about who or what they were – the color meant nothing, the gradient meant nothing, the font meant nothing. it was generic, and could have just as easily been for a pharmaceutical company, real estate agency or footwear manufacturer.